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Marketing boost for Ilfracombe Holiday Park

Serviced apartment investment advice
Jul 4, 2017

Ilfracombe Holiday Park is the latest addition to the Emerging Property portfolio, and we have placed resort marketing and rental bookings for our 123 units in the hands of one of the most trusted names in global hospitality.

Wyndham Vacation Rentals, part of the Wyndham Worldwide group, is the world’s largest serviced holiday rentals business, gathering together 25 rental brands to offer 117,000 vacation properties in nearly 650 destinations worldwide.

One of their leading UK and European specialists, Hoseasons, has successfully ensured that Ilfracombe Holiday Park has been operating at optimum capacity and has overseen five consecutive record-breaking years in Devon, so we’re pleased to have agreed this 10-year contract with them to keep your unit fully occupied.

“A good marketing strategy is essential for any holiday park, regardless of size or scale. We recognise that owners take much pride in the operational management of their parks and want to ensure that occupancy is at its highest throughout the year.

To achieve this, a fully integrated marketing strategy which includes digital and traditional channels is required to fully showcase and promote the USPs of each park, to the desired audience.”

– Mark Warnes, Property & Portfolio Director, Hoseasons

Established for over 70 years, Hoseasons handles 30,000 self-catering properties throughout Britain and Europe including lodges, parks, boats, cottages and apartments. They are proud to have over 1 million satisfied customers every year, 95% of whom say they would book through the company again.

Speaking to Holiday Park Scene magazine, Warnes said, “We realise that customer attitudes to marketing are constantly changing and we ensure that our marketing is fresh, engaging and embraces technology.” He added, “Our marketing strategy is fluid and we utilise digital methods to drive website traffic and create targeting campaigns that work alongside ecommerce initiatives and traditional channels of print and offline strategies.”

Open all year round, the park is in a glorious setting overlooking the rolling Devon countryside and coastline; its facilities, including 2 indoor heated swimming pools, are first class.

Newly refurbished serviced apartments

All 123 of our apartments have just undergone an inside and out refurbishment, including new kitchens and furniture; with the backing of this global marketing resource, your investment property at Ilfracombe Holiday Park will be very attractive to overseas holidaymakers and staycationers alike.

 

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