At the recent Noreste Investment meeting 2010 in Natal, a city in Brazil’s North East, many of the world’s real estate experts congregated to discuss tourism and property prospects in the region. All attendees of the meeting were in agreement that Brazil as a whole offers some of the best opportunities for investment in the world. In particular, the North East of the country was highlighted as have particularly strong potential. In fact, it was cited as a niche market within Brazil itself.

One sector in particular which came under focus was the second home market. One reason in particular for this is that as Brazil’s economy grows stronger, its population grows wealthier. This means that more Brazilians can now afford to purchase a holiday home, and the North East of Brazil has become a popular location for them to do so.

One reason for the popularity of the North East region as a holiday destination is that it is quick and easy to get to. A journey from Sao Paulo to the coast, for example, can take up to five hours, depending on how congested the traffic is whereas that North East is easily accessible by air.

In addition to the North east being quicker and Easier to get to, Robert Carlos Lopez, the vice president of ADIT (The Association for Real Estate and Tourism Development), goes onto explain that the region has the added benefit of having homes that are much less costly to maintain than those found at the coastline areas near Sao Paulo. Perhaps more tellingly though is that homes in the North East can be purchased for half the price of homes in other popular regions of Brazil.

One specific area that was highlighted as lacking in Brazil is that there are few choices available in the luxury property market. Christian Charre, the President of Bridge Rock Capital, commented on this by stating that there is massive potential in Brazil in the luxury property market.