Mactan Island, the location of Blue Coral Resort & Spa, is to be marketed as Cebu's tourist hub in a newly mapped out plan initiated by the city officials of Lapu-Lapu.

Officials, including the city mayor, Paz Radaza, met with executives of the island's luxury resorts and hotels in order to agree collectively on the best way to go about promoting Mactan Island's new found status to the international community.

A number of plans were agreed, for example, a separate marketing campaign promoting Mactan alone will be conducted throughout South East Asia.

The prestigious eastern coastline of the island hosts numerous luxury hotel chains including the world renowned Shangri-La and Hilton. Offering a paradise location, yet uniquely benefiting from ease of access with the country's busiest airport outside Manila, which is just 20 minutes drive from this idyllic setting. Mactan Island has the infrastructure in place receiving direct flights from all over Asia, including China and India, and even as far a field as the middle east.

It was further agreed that the position of Executive Officer for the tourist commission would be rotated every three months between the general managers of the international hotels in the region, ensuring the efforts made by all will provide the maximum commercial impact.

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