Newly released figures from VisitBritain reveal strong growth in domestic tourism in 2015 with record-breaking spending and the highest trip numbers since 2012.
Double digit spending growth in the South West
The latest results from the Great Britain Tourist Survey show a 13% increase in visitor spending in the South West in 2015. It is one of only four UK regions to experience double digit growth in expenditure levels last year.
At 14%, it was also one of the leading regions for growth in overnight trip numbers. Buyers of Westbeach, Devon can capitalise on growing demand in a region that already accounts for a third of all domestic tourism.
This survey is sponsored by VisitEngland, VisitScotland and Visit Wales, and carried out by independent research agency TNS.
Record overseas tourism numbers
Figures from the Office for National Statistics show that the UK experienced record levels of inward tourism in the first three months of 2016.
Forecasts are that the country’s tourism industry will experience a third consecutive record-breaking year. 35.8 million tourists visited the UK in 2015, six million more than in 2010.
The South West saw an 8% rise in visitor numbers during this quarter, higher than the UK average of 6%. This is evidence that it is benefiting from increasing tourism from emerging markets, with the South West Tourism Growth Fund increasing the region’s ability to attract visitors from around the world.